SEO & Paid Media Lead | Growth Systems Architect
I build growth systems that have produced serious business outcomes: SEO programs tied to more than $15M in annual revenue, paid campaigns reaching 786% ROAS, and hand-coded PHP/SQL lead engines that generate SEO leads, phone calls, and form fills for sales teams every day. My work connects traffic, SEO leads, phone calls, forms, reps, revenue, and reporting into one system.
How I work
I have sat on both sides of the problem: the marketing side that has to create demand, and the systems side that has to prove which leads became revenue. That is why my work ranges from SEO and paid media to PHP, SQL, APIs, attribution, call tracking, sales alerts, and internal tools.
Bring in demand from both sides: paid campaigns on Google and Microsoft Ads for intent I can buy today, and SEO for compounding organic traffic that lowers blended cost per lead over time.
Capture every SEO lead, paid lead, phone call, and form fill, attribute it to its true source, and work it relentlessly with automated follow-up so nothing slips through the cracks.
Feed real sales outcomes back into the ad platforms and the SEO roadmap, so the system optimizes on revenue — not clicks — and gets better every month on its own.
Selected work
SEO revenue, paid-media ROAS, lead volume, billing recovery, and daily sales workflows — each one backed by websites, APIs, databases, and reporting that I built or owned.
Google Ads Search and Microsoft Ads Search campaigns wired to attribution and sales outcomes, including a 786% ROAS eight-month average.
SEO programs that produced more than $15M annually at DME and lifted Priority Waste SEO sales to at least $100K/month in provable revenue before the full phone-call impact is counted.
The full machine: ad click or organic visit → lead → automated follow-up → sale → outcomes fed back into the ads.
I am strongest where marketing, sales, code, and reporting overlap: generating demand, proving what worked, and building the tools that help the team keep up.