SEO & Paid Media Lead | Growth Systems Architect
I build growth systems that have produced serious business outcomes: SEO programs tied to more than $15M in annual revenue, paid campaigns reaching 786% ROAS, and hand-coded PHP/SQL lead engines that sales teams use every day. My work connects traffic, calls, forms, reps, revenue, and reporting into one system.
How I work
I have sat on both sides of the problem: the marketing side that has to create demand, and the systems side that has to prove which leads became revenue. That is why my work ranges from SEO and paid media to PHP, SQL, APIs, attribution, call tracking, sales alerts, and internal tools.
Bring in demand from both sides: paid campaigns on Google and Microsoft Ads for intent I can buy today, and SEO for compounding organic traffic that lowers blended cost per lead over time.
Capture every lead, attribute it to its true source, and work it relentlessly with automated follow-up so nothing the ads paid for slips through the cracks.
Feed real sales outcomes back into the ad platforms and the SEO roadmap, so the system optimizes on revenue — not clicks — and gets better every month on its own.
Selected work
SEO revenue, paid-media ROAS, lead volume, billing recovery, and daily sales workflows — each one backed by websites, APIs, databases, and reporting that I built or owned.
Google Ads Search and Microsoft Ads Search campaigns wired to attribution and sales outcomes, including a 786% ROAS eight-month average.
An organic acquisition system that made SEO the largest — and lowest-cost — source of leads.
The full machine: ad click or organic visit → lead → automated follow-up → sale → outcomes fed back into the ads.
I am strongest where marketing, sales, code, and reporting overlap: generating demand, proving what worked, and building the tools that help the team keep up.